A little softness. A little sweetness. A little joy in your day.

A Hong Kong heart. A Japanese-inspired treat.

A little mochi.A lot of joy.

Soft, sweet and made with a joyful heart. Find a little everyday happiness with Joyful Concept.

Made by hand, shared with heart

Gluten-free & vegan optionsAsk us about suitable flavours, ingredients and cross-contact before ordering.
Handmade matcha and soybean powder mochi in kraft cups
手づくりの、しあわせ。
Maltesers mochi cups
A little cup of happiness.
Brum Mochi by Joyful Concept
Made with careJapanese-inspiredBetter when shared

Our little joys

Find your happy flavour.

Earthy matcha, nutty soybean powder or chocolatey Maltesers? There’s a little joy to suit your mood.

Gifts & Events
Matcha & soybean powder mochi cups
Maltesers mochi cups
A closer look at Maltesers mochi
Mochi sharing box
Little boxes of mochi to share
Mixed mochi boxes
Strawberry & cocoa sharing platter
Biscuit & mochi sharing platter
Mochi boxes for sharing together
A closer look at strawberry mochi
An assortment of mochi boxes
A box of flavours to share
Mochi boxes ready for a gathering
A bag full of little joys
A mochi platter to bring everyone together

Please confirm flavours, prices and availability with us.

A thoughtful box, tied with a ribbon

Gifts & Events

A little sweetness for your special day.

From a thoughtful wedding favour to a sweet moment with your team. Tell us about your occasion, and let’s find a little joy to share.

01

Weddings & celebrations

A soft, sweet thank-you for the people celebrating with you. Ask us about mochi gifts, celebrations and sharing boxes.

Enquire about a celebration
02

Corporate & group events

A thoughtful treat for colleagues, clients or your team. Ask us about corporate gifting, team gatherings and mochi to share at an event.

Enquire about a company event

Little gifts for every occasion

Individually wrapped little gifts
Little joys in a pink gift box
A thoughtful box, tied with a ribbon
Festive mochi gift boxes
A selection of individually wrapped mochi

Please discuss flavours, packaging, quantities and event arrangements with us.

Joyful Concept owner in a natural Japanese-style apron, holding a stand of mochi
The heart behind Joyful Concept

Our story

Taste of Memory

Sharing joy since 2014.

Why mochi?

Because I really love mochi.

But my love for mochi is about much more than taste.

It carries memories of childhood, family and home.

When I was a child, my mum often bought mochi for me.

When I grew up, I bought it for myself.

Then I became a mum, and I found myself buying mochi for my own daughter — just as my mum once did for me.

Now, living away from Hong Kong, I have learned to make it myself.

And I realised that mochi can carry something much bigger than flavour.

It carries memories.

A taste can take us back to childhood.

To family. To a familiar place. To a moment we thought we had forgotten.

Sometimes, when life doesn’t turn out quite the way we hoped, a small moment of comfort can mean more than we realise.

And now, I want to share that feeling with you.

From memory to memory

Today, people from many different countries and cultural backgrounds across the UK come to try our mochi.

They may come from different places and have different stories.

But perhaps we all know that feeling:

the taste of something that reminds us of home.

I didn’t create mochi. I simply found a way to share joy through it.
Follow our everyday moments on Facebook

Something sweet to look forward to

Your next little joy awaits.

A little cup just for you, or a box to share with your favourite people? Tell us what you have in mind. We’ll help you find something lovely.

Brum Mochi
  1. 01

    Find your favourite

    Explore our treats and choose your little joy.

  2. 02

    Say hello

    Ask us about flavours, quantities and dates on WhatsApp.

  3. 03

    Look forward to a treat

    We’ll confirm prices, availability and collection with you.

An enquiry is not a confirmed order. We’ll agree the details with you personally.

Good to know

A few things to know…

Something else on your mind? We’re happy to help.

How do I place an order?

Tap Enquire on WhatsApp and tell us your preferred treats, quantity and date. We’ll confirm the current selection, price and collection arrangements with you before your order is agreed.

What flavours do you offer? Can I mix them?

Our photos feature matcha, soybean powder and Maltesers mochi, as well as sharing boxes. Flavours and mixed selections depend on availability, so please ask us about the current range.

Can I enquire about mochi for a wedding or company event?

Yes, please visit Gifts & Events to enquire about weddings, celebrations and corporate gifting. Share your date, expected guests or quantity, and preferred flavours or packaging. We’ll discuss possible arrangements and prices with you.

Do you offer gluten-free or vegan options?

We offer gluten-free and vegan options, but suitability varies by flavour. If you have coeliac disease, allergies or other dietary needs, please tell us before ordering so we can confirm current ingredients and potential cross-contact. Please don’t rely on product photos alone.

How to Store & Enjoy Your Mochi

At room temperature

For the best texture and flavour, enjoy your mochi at room temperature.

Our fresh mochi is best enjoyed within 2 days.

❄️ Need to keep them longer?

You can freeze your mochi for up to 2 weeks.

Keep them well sealed to help protect their soft texture and flavour.

How to enjoy frozen mochi

Take the mochi out of the freezer and leave it sealed at room temperature for around 1 hour until soft.

For a quick treat, you can also microwave it for around 5–10 seconds. Heating times may vary depending on your microwave.

Please don’t refrigerate

We recommend not storing mochi in the fridge, as the cold temperature can make the rice dough firm and affect its soft, chewy texture.

A few things to remember

  • Do not refreeze once thawed.
  • Keep sealed while defrosting to help prevent the surface from becoming dry.
  • Always check the individual product information for specific storage instructions.

Best enjoyed soft, fresh and at room temperature.

Where can I find market and availability updates?

Visit our Joyful Concept Facebook page for the latest updates, or message us on WhatsApp to ask what’s available.

Swipe left or right, or use the buttons.